«The Beast»: that’s how surfers reverently call the over 30-meter high waves in Nazaré, Portugal. Only the best and bravest wave riders dare to take on big wave surfing. And only the bravest and best agencies dare to take the plunge into the cold water. An interactive 9-meter LED wall with 3D real-time capturing. A surround sound system newly programmed for the exhibition space. This is large-scale customization at its finest. It’s creative engineering straight out of the headtrip innovation lab, developed and implemented in collaboration with Wunderman Thompson Switzerland.

Big wall surfing is all about trusted teamwork. And with this project, we rode the wave of innovation to new heights.

Client: Red Bull