Telekom VR Living Culture

"Playing games during work hours? Yes, please. Developing a game exclusively for your own employees? You bet.

Telekom thought: “How can we emotionally engage our employees to foster a vibrant corporate culture? How can we playfully convey our guidelines for daily work?”

We thought: “With a Telekom VR mini-game. You must apply each principle of the Telekom Living Culture in the virtual world to complete the VR game. By the end, you will have brought each chapter to life and become a part of the company culture through play. Emotional involvement: check. Positive self-efficacy experience: check.”

Everyone else thought: “Let’s do it.”

Too bad only Telekom employees get to play it! 😉


Client: Telekom